Our Story

At What A Room, we do things a little differently. Every custom sofa and sectional you see is designed, built, and handcrafted entirely in the USA. By owning our own manufacturing in the US, we’re able to ensure the highest quality at every step, from design to delivery.

Our History

Rooted in quality

As a family-owned business with over 20 years of experience, we’re deeply committed to creating furniture that feels as good as it looks. What began as a small, local operation has grown into a trusted brand with a national reach— known for quality, comfort, and exceptional customer service.

Our Product

Made for you

We believe in craftsmanship, integrity, and creating pieces that truly reflect your style and your space. That’s why we offer fully customizable options, expert design help, and personal, hands-on service that makes the process easy and enjoyable. Get free design help here.

Our Materials

Crafted to last

Every piece is built in the USA with durability, comfort, and beauty in mind. And thoughtfully made by skilled craftsmen who take pride in every stitch and detail.

We hand-select high-quality fabrics and leathers from top textile mills around the world. Our collections include performance fabrics that are pet- and kid-friendly, stain-resistant, and free from harmful chemicals.

Our frames are built with solid wood and our cushions are designed for long-lasting support and everyday comfort. Learn more about our materials here.

Talk with a designer