PRIVACY POLICY

Last updated: September 16, 2026

What A Room Furniture Inc. (“What A Room,” “we,” “us,” or “our”) operates WhatARoom.com and related services (collectively, the “Site”).

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit or use the Site, communicate with us, use our live chat, request samples, make a purchase, or otherwise interact with us.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information.

Information You Provide to Us

When you make or attempt to make a purchase, request fabric samples, contact us, use our live chat, submit a form, or otherwise interact with us, we may collect information such as:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment and transaction information
• Order information
• Product preferences
• Information contained in communications you send to us
• Live chat messages and customer-service communications

We refer to information relating to purchases and attempted purchases as “Order Information.”

Device and Website Usage Information

When you visit the Site, we may automatically collect certain information about your device and how you interact with the Site, including:

• Web browser and operating system
• IP address
• Time zone
• Device identifiers
• Pages and products viewed
• Referring websites or search terms
• Dates and times of visits
• Interactions with the Site
• Advertising and marketing attribution information

We may collect this information through technologies such as cookies, log files, pixels, tags, web beacons, and similar technologies.

LIVE CHAT AND CUSTOMER SUPPORT

We use Tidio to provide live chat and customer-support functionality on our Site.

When you use our live chat, we may collect information you provide during the conversation, including your name, email address, the contents of your messages, and technical information associated with your interaction with the chat service.

Live chat conversations may be monitored, recorded, transmitted, processed, and stored by What A Room and our live-chat service provider, Tidio.

We use this information to:

• Respond to questions and customer-service requests;
• Provide information about our products and services;
• Assist with orders, delivery, financing, and other inquiries;
• Maintain records of customer communications;
• Improve our customer-service experience;
• Prevent fraud, misuse, and security incidents; and
• Meet legal, regulatory, and recordkeeping requirements.

Before initiating a live chat, visitors may be presented with a disclosure regarding the monitoring, recording, and storage of the conversation and may be required to affirmatively consent before starting the chat.

Tidio recommends that websites accessible to Florida users prominently disclose chat monitoring or recording and obtain an acknowledgement or opt-in before the chat begins.

You can learn more about Tidio’s privacy practices at:

https://www.tidio.com/privacy-policy/

HOW WE USE YOUR PERSONAL INFORMATION

We may use the personal information we collect to:

• Process and fulfill orders;
• Process payments;
• Arrange shipping and delivery;
• Provide invoices and order confirmations;
• Process fabric-sample requests;
• Communicate with you;
• Provide customer service;
• Respond to inquiries submitted through live chat, email, phone, or other channels;
• Detect and prevent fraud or misuse;
• Maintain and improve the Site;
• Analyze how visitors use the Site;
• Measure the effectiveness of advertising and marketing;
• Personalize content and advertising;
• Send marketing communications when permitted;
• Maintain business and transaction records;
• Comply with applicable laws and legal obligations; and
• Protect our rights and the rights of others.

COOKIES AND TRACKING TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, web beacons, and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure advertising performance, and provide personalized advertising.

Some of these technologies may collect information about your interactions with the Site and associate those interactions with information obtained from advertising, analytics, or marketing platforms.

Depending on your location, you may be given the ability to consent to or opt out of certain cookies or data-sharing practices.

Shopify provides customer-privacy tools including cookie banners and data-sharing opt-out controls that can be configured according to the locations in which a merchant operates.

ADVERTISING AND ANALYTICS

We may use advertising and analytics services provided by third parties to understand Site usage, measure advertising performance, and advertise our products and services.

These providers may include services such as:

• Google and Google Analytics
• Meta, including Facebook and Instagram
• Microsoft/Bing
• Shopify
• Other advertising, analytics, and attribution providers

These services may use cookies, pixels, identifiers, and similar technologies to collect information about your interactions with our Site and other websites or services.

You may be able to manage advertising preferences directly through the applicable service provider or through privacy controls available on our Site.

EMAIL AND MARKETING SERVICES

We may use third-party marketing and customer-communication providers to manage email communications, customer profiles, and marketing campaigns.

These providers may process information such as your email address, customer profile information, purchase history, website activity, and interactions with marketing communications on our behalf.

Where required by applicable law, we will provide appropriate choices regarding marketing communications and the use of your information for advertising purposes.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails.

SHARING PERSONAL INFORMATION

We may disclose personal information to service providers and other third parties that help us operate our business, including providers that assist with:

• Ecommerce and website hosting
• Payment processing
• Order fulfillment and delivery
• Live chat and customer support
• Email and marketing
• Advertising
• Analytics
• Fraud prevention
• Information technology
• Professional and legal services

Shopify

We use Shopify to operate our online store.

You can learn more about Shopify’s privacy practices at:

https://www.shopify.com/legal/privacy

Tidio

We use Tidio to provide live-chat and customer-support services. Information submitted through the chat may be transmitted to, processed by, and stored by Tidio in order to provide these services.

You can learn more about Tidio’s privacy practices at:

https://www.tidio.com/privacy-policy/

Google

We use Google services, including analytics and advertising services.

You can learn more about Google’s privacy practices at:

https://policies.google.com/privacy

We may also disclose personal information when reasonably necessary to:

• Comply with applicable laws or regulations;
• Respond to subpoenas, court orders, warrants, or other lawful requests;
• Protect our legal rights;
• Protect our customers, employees, or others;
• Investigate fraud or security incidents; or
• Facilitate a merger, acquisition, financing, sale, restructuring, or similar business transaction.

TARGETED ADVERTISING AND DATA SHARING

We may use personal information to provide or measure advertisements that may be relevant to your interests.

Depending on applicable law and your location, certain advertising activities may be considered “targeted advertising,” “sharing,” or a “sale” of personal information even when no money is exchanged for the information.

Where required by applicable law, you may have the right to opt out of certain uses or disclosures of your personal information for targeted advertising, sale, or sharing.

If available on our Site, you may exercise these rights through our Your Privacy Choices or data-sharing opt-out page.

Shopify supports a data-sharing opt-out page and Global Privacy Control handling for merchants subject to applicable U.S. privacy requirements.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

• Request access to personal information we maintain about you;
• Request correction of inaccurate information;
• Request deletion of certain personal information;
• Obtain a copy of certain personal information;
• Opt out of certain targeted advertising;
• Opt out of certain sales or sharing of personal information;
• Withdraw consent where processing is based on consent; and
• Appeal certain decisions regarding a privacy request where applicable.

These rights may be subject to exceptions and limitations under applicable law.

To exercise a privacy right, contact us at:

support@whataroom.com

We may need to verify your identity before completing your request.

INTERNATIONAL USERS

If you access our Site from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws in your country.

DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, maintaining business records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

Order and transaction information may be retained as necessary for accounting, tax, warranty, fraud-prevention, and legal purposes.

Customer-service communications and live-chat records may be retained for as long as reasonably necessary to provide support, maintain appropriate records, resolve disputes, and comply with legal obligations.

We may retain information for a longer period when reasonably necessary in connection with an actual or anticipated legal claim, litigation, investigation, subpoena, court order, or other legal requirement.

SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

CHILDREN'S PRIVACY

Our Site and products are not directed toward children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided us with personal information improperly, please contact us at support@whataroom.com.

DO NOT TRACK AND GLOBAL PRIVACY CONTROL

Some browsers allow users to transmit “Do Not Track” signals.

Because there is not a universally accepted standard for responding to Do Not Track signals, our Site may not respond to all such signals.

Where required by applicable law and supported by our systems, we may recognize legally required browser-based opt-out mechanisms such as the Global Privacy Control (GPC).

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, service providers, legal requirements, or other operational needs.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of the policy.

Material changes may be communicated through additional notices when required by applicable law.

CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us at:

What A Room Furniture Inc.
Email: support@whataroom.com